In this episode of The Search Session, Gianluca Fiorelli chats with SEO veteran Gerry White—whose experience spans agency, in-house, and consultancy work. Known for his sharp insights and curious mind, Gerry dives into the fast-evolving world of search, covering everything from AI and AR to TikTok’s role in discovery.

Whether you're deep into SEO or just curious about where search is heading, this conversation blends practical tips with big-picture thinking.

This is the 12th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• • (00:08 ) Meet Our Guest: Gerry White
  • (01:20 ) Pros and Cons of In-House SEO vs. Independent Consulting: Insights from Gerry White
  • (04:17 ) How is Gerry White Coping With the Rapid and Radical SEO Changes of the Past 3 Years
  • (07:13 ) Gerry’s Predictions for the Future of Search – Especially Visual Search
  • (13:19 ) AR/VR as Emerging Platforms for Digital Experiences and Their Hardware Challenges
  • (18:20 ) Exploring the Real Opportunities and Risks of AR/VR
  • (22:56 ) 3D Cinematic Experiences: How Influencers and Brands Can Create Immersive Content
  • (26:18 ) How SEOs Can Adapt to Modern Multi-Touchpoint Search Journeys
  • (30:26 ) SEOs as Technical Marketers
  • (32:45 ) The Measurement Dilemma: Why SEOs Must Learn to Say 'We Don't Know'
  • (35:31 ) Quickfire Round: Getting to Know Gerry

👉 Read the full article and explore additional 

https://www.advancedwebranking.com/blog/whats-next-in-search-seo-ar-ai-tiktok 

Where to find Gerry White

• • LinkedIn: https://www.linkedin.com/in/dergal/ 
  • X: https://x.com/dergal 
  • Website: https://www.dergal.co.uk/ 

Where to find Gianluca Fiorelli 

• • Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ 
  • X: https://x.com/gfiorelli1 
  • Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
  • Website: https://iloveseo.net/ 

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